Business With Four Billion: Creating Mutual Value at the Base of the Pyramid

Start: Sep 09, 2007
End: Sep 11, 2007
Location: Ann Arbor, Michigan

The William Davidson Institute at the University of Michigan and the Center for Sustainable Global Enterprise at Cornell University are pleased to host Business with Four Billion: Creating Mutual Value at the Base of the Pyramid. This conference will be held in Ann Arbor, Michigan on September 9-11 and is co-sponsored by the Ross School of Business at the University of Michigan. The conference builds on the growing global interest in enterprise-based strategies for serving the four billion poor at the base of the economic pyramid (BoP). It will bring together the foremost BoP business managers, policy makers, social entrepreneurs, academics, and non-profit leaders to share the latest thinking and further build the community in this emerging and dynamic field.In particular, the conference will focus on exploring three of the most intriguing and timely challenges facing organizations that operate at the BoP. These include: understanding the landscape of the base of the pyramid, evaluating the development implications of enterprise-based approaches to poverty alleviation, and exploring the capabilities organizations need to develop successful BoP-oriented ventures